SVS Vision, Inc.
Online Privacy Policy
Thank you for visiting the SVS Vision, Inc. (“SVS”, “we”, “us”, and/or “our”) website (the “Site”). This Online Privacy Policy (“Policy”) sets out our policies and practices for collecting, maintaining, using, sharing and protecting personal information of all users of our Site. The effective date of this Policy is July 9, 2025. This version of the Policy replaces and supersedes any prior online privacy policy applicable to this Site.
We respect your privacy. We maintain reasonable and appropriate safeguards to help protect your personal information from loss and from unauthorized acquisition. We monitor activity on our Site to prevent any unauthorized disclosure of information. The use of our Site is intended for use within the United States and is subject to the laws of the United States. If you are a visitor from outside of the United States, you understand and agree that your information will be transferred to the United States and that the United States laws may not provide the same levels of protections that your country offers.
THE INFORMATION WE COLLECT
When you interact with us on the Site or use our services, we (and the vendors and other parties that perform services on our behalf related to the Site) may collect certain information. We (and the vendors and other parties that perform services on our behalf related to the Site) collect:
Personal Information / Contact information / Sensitive Information: We may collect personal information that you choose to provide, such as your name, address, zip code, email address, phone number, social media username, demographic information, age, date of birth, and gender. We may also collect any additional information that may be considered sensitive information that you choose to provide us such as income level, citizen status, ethnicity, race, religion, trade union status, and/or other information that you chose to provide us.
Location Information: We may collect information about your geolocation when you use our Site, including information about your location using your IP address and zip code.
Payment and Purchase Information and Preferences: We may collect information such as your payment information, account number, credit card number, expiration date, card verification number, billing address, mailing address, order history, products purchased, products viewed, product preferences, shopping history, shopping preferences, browser version, browsing and search history, IP address, internet service provider, referring/exit pages, operating system, date/time stamp, length of visit, clickstream data and reference site domain name, interactions, customer traffic patterns, and website usage.
Marketing and Communication Preferences: We shall collect your marketing consent, communication preference, and exam scheduling preference that you provide us with, in accordance with the applicable laws and regulations. We may collect consumer behavior, which includes but is not limited to your product preferences, products viewed, advertisement interactions, educational materials viewed, and/or website navigation,
Technical Information: We may automatically collect technical information when you use our Site, such as device information, browser version, browsing and search history, IP address, internet service provider, referring/exit pages, operating system, date/time stamp, length of visit, clickstream data and reference site domain name, interactions, and customer traffic patterns and website usage. This may include interactions with our digital ads and content on other sites. This may also include record page interaction information and other communications and content from your use of our Site, including content entry, search terms, other data entries, and methods used to navigate from the page. We may use cookies or similar technology to collect this information, including but not limited to web beacons, tags, and pixels, in the emails and other communications that we use or our third parties send to you to help us understand how you interact with the applicable messages and send marketing advertisements by us or third parties, including but not limited to whether and when you open a message or click on content within the message. We may receive information about you from third parties and combine it with information you have provided to us.
Account Information: If you create an on-line account or profile with us, we collect your username and password. We will also collect any personal information, contact information, payment information, and any other information you share with us when you create your account or profile.
Customer Service Information and Other Information: If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible, and we may collect any attachments, uploads, or audio information relating thereto. If you provide, submit, or post any feedback we may collect such information. In addition to the foregoing information, we may also collect any information, listed herein or otherwise, that you send or submit to us.
Information of Others: If you are providing delivery information or other information which is not your own, including the information of a dependent, then you must have that person’s permission to give us their information and for us to use and share it for the purposes specified. Our Site is intended only for visitors in the United States and is subject to the laws of the United States. If you are a visitor from outside of the United States, you understand and agree that we may transfer your information within the United States.
Application Information: If you apply for a job through our Site, or applicable link to a job, your information will be collected and used in accordance with that site’s applicable privacy policy and terms of use.
Protected Health Information: When the information that we collect is considered “protected health information” (“PHI”) as defined by HIPAA, we will handle that information in accordance with our HIPAA Notice of Privacy Practices. Please visit that notice for information on our privacy practices, our legal duties, and your rights concerning your PHI.
HOW DO WE USE THIS INFORMATION
We may use the information we collect for any lawful purpose, including the following:
- To contact you regarding this Policy and/or our Terms of Use.
- To administer a Site feature and/or to provide you with the relevant products or services.
- To customize your experience with our Site.
- To send you information/materials about products, offers, and news we think could interest you. This information may relate to our products, services, offers, and news regarding our company.
- To research and offer new products and services.
- To identify and reach potential individuals with similar interests who might benefit from our products.
- To share your information with third parties to segment the advertisements you receive.
- To send you information to tailor exam offerings and appointment based communication.
- To send you educational information.
- To register your account.
- To schedule appointments, fulfill orders, buy or return products.
- To operate and improve the Site, including analyzing visits to the Site and learning about our visitors so we can operate the Site and improve our products and services and deliver the best user experience.
- To communicate with you, including responding to your inquiries.
- To respond to requests related to products or transactions.
- To comply with the law and to maintain the security of our Site.
- To ensure security, safety, compliance, and other due diligence purposes including but not limited to, preventing, detecting, and investigating fraud, cyber incidents, or other illegal or harmful activity.
- For information regarding how we use information that is considered PHI, please see our HIPAA Notice of Privacy Practices.
- As otherwise disclosed at the time of collection or use.
Combining Data
We combine information collected from you. This includes information collected online or offline. Offline information includes information collected during a customer service call or customer service email. We may combine information collected from our other websites. We may combine information collected from other third parties. We may combine information collected from your various devices, such as your mobile device, tablet, and/or computer. We combine data collected from different sources and devices to better understand your preferences, improve the relevance of our communications, and enhance your overall experience with our products and services.
SHARING INFORMATION WITH THIRD PARTIES
We do not sell your personal information but may share personal information that we collect with third parties as lawfully permitted, including as discussed below.
We engage service providers to perform services in connection with the operation of our business. We may share personal information with service providers so that they can perform these services. Examples of these services include text and voice messaging services, exam scheduling, product customization, marketing and promotional material distribution, educational information, website evaluation, data analysis and, where applicable, data cleansing.
We may release personal information if we believe in good faith that: (1) the law or legal process requires it; (2) we have received a valid administrative request from a law enforcement agency; (3) such release is necessary or appropriate to determine if any fraudulent activity took place; or (4) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of us, or any of our respective affiliates, service providers, customers, or others.
We share aggregated and de-identified information, and other technical information, without limitation. For example, we may share aggregated demographic information about the Site’s visitors with our service providers or vendors, so that they can provide marketing analysis and consultation. We also may share technical information, such as the number of users who visited the Site during a specific time period or who purchased a specific product through the Site, with our marketing service providers, advertisers, and others from time to time. This information generally is shared in an aggregated form.
We may share your information with any successor to any part or all of our business. We may share your information with a buyer in the event any part or all of our business is sold.
We may share your information for any other reasons that we describe to you or as permitted and/or required by law.
DIGITAL ADVERTISING & ANALYTICS
We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices.
This type of advertising is known as interest-based advertising and works to use your information to make ads more useful to you. You may visit www.aboutads.info to learn more about this type of advertising.
We may also work with service providers that collect data about your use of the Site and other sites or apps over time for non-advertising purposes subject to their privacy policies. We use analytics providers such as Google Analytics to gather and analyze aggregated anonymous user information. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.
TRACKING ACROSS TIME AND TECHNOLOGIES DISCLOSURE
Some information about your use of the Site and certain third-party services may be collected using tracking technologies across time and services and used by us and third parties for purposes such as to associate different devices you use and deliver relevant ads and/or other content to you on the service and certain third-party services. You can control certain cookies. Please see [applicable Consentmo link] to learn more about the use of cookies and other tracking tools on this Site.
THIRD-PARTY LINKS & PLUG-INS
The Site may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.
The Sites may also include integrated social media tools or “plug-ins,” such as social
networking tools offered by third parties. If you use these tools to share information or you otherwise interact with social media features on the Sites, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.
YOUR CHOICES
You can opt out of our email marketing. To unsubscribe, you can use the link provided at the bottom of each marketing message or newsletter. If you have difficulties opting out of email marketing, you can always email us at customercare@svsvision.com or calling us at 800-787-4600. Please include in the subject line of those emails “OPT OUT”. If you do not opt out of email marketing, we will collect the following information such as products viewed, product preferences, shopping preferences, browser version, browsing and search history, IP address, internet service provider, referring/exit pages, operating system, date/time stamp, length of visit, clickstream data and reference site domain name, interactions, customer traffic patterns, and website usage
You may change your preference related to any exam scheduler notifications by accessing and updating your preferences within your profile on our Site.
For additional information regarding your ability to opt in and opt out of voice, SMS, or text messaging services, please see our Terms of Use.
If you would like to learn more about how to opt out of interest based advertising on
websites by companies participating in the Digital Advertising Alliance’s Self-
Regulatory Program for Online Behavioral Advertising (“DAA”) (https://optout.aboutads.info/ ). Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices. Please be aware that, even if you are able to opt out of certain kinds of Interest- based Advertising, you may continue to receive other types of ads.
You can opt out of Google’s collection and processing of data generated by your use
of the Sites by going to http://tools.google.com/dlpage/gaoptout.
In the event that you opt out of our email marketing, we will still send you transactional messages, such as responses to your questions, appointment related reminders, and other transactional notifications.
DO NOT TRACK SIGNAL
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit http://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third-party information.
CALIFORNIA RESIDENTS
We do not currently do business in the State of California. Therefore, we do not currently offer our products or services to California residents.
CHILDREN’S PRIVACY
We understand the importance of protecting children’s privacy, especially in an online environment. Our Site is not intentionally designed for or directed at children less than 18 years of age. We do not knowingly collect personal information from children under the age of 18 without the consent of the child’s parent or guardian.
UPDATING YOUR INFORMATION
You may request to view, update, or correct your personal information by contacting us at the information provided in the “Contact” section below. In order to protect your privacy, we will take steps to verify your identity before granting you access to the information or enabling you to make corrections.
Site Security
We cannot promise that use of our Site will be completely safe as the internet is not completely secure. We recommend that you use caution when using the internet. We recommend that you do not share your passwords. We recommend using caution when selecting links to other websites or services that are linked to our Site. By selecting a link to an outside party, your selection will take you to a website that is not controlled by us. This Policy shall not extend nor apply to the outside website or platform that you selected. We recommend that you read the applicable policies, including the privacy policy, of other websites carefully. We are not responsible for any of the practices or policies of those outside companies.
We collect and maintain personal information for as long as reasonably necessary to carry out our business services described in this Policy, in accordance with any other notice provided at the time such information is collected, to provide our products and services, as necessary to comply with legal obligations, resolve disputes, defend our rights, and in accordance with agreements.
UPDATES TO POLICY
We reserve the right to change this Policy at any time in our sole discretion. If we decide to change our Policy, we will post the changes on this page. Please review this page periodically to see any updates to the information provided here.
CONTACT
If you have questions or wish to contact us about this Policy, please direct inquiries to:
Fielmann USA Inc.
700 Pilgrim Way
Green Bay, WI 54304
800-787-4600
